VAU Ride: Business Plan
1. Executive Summary
VAU Ride is seeking a seed round of €1,600,000 in exchange for a 32% stake in the company, corresponding to a post-money valuation of €5,000,000⁶. The investment will be used to scale our proven business model of tourist electric scooter sharing at Lake Garda—a market with a SAM of €81 million¹—by expanding the fleet to 300 scooters and establishing a network of 15 parking stations⁵.
During the MVP stage with a fleet of 17 scooters, we confirmed operational break-even and the high efficiency of the model:
- Proven Unit Economics: Revenue of €887 per scooter per season².
- Highly Efficient Customer Acquisition: LTV/CPA ratio > 30 with a Cost per Paying Customer (CPA) of just €1.09².
- High Customer Value: LTV of €32.79².
Our growth strategy aims to achieve a revenue of €4,630 per scooter³, a figure validated by analyzing the revenue of the traditional rental market leader. The financial model projects reaching €2,000,000 in revenue and €1,100,000 in EBITDA by the third year⁶.
2. Market Analysis
The mobility market in the Lake Garda region represents a significant and untapped opportunity. The Total Addressable Market (TAM) is estimated at €463 million¹¹ annually. Our focus is on the Serviceable Available Market (SAM) of €81 million per year, which includes both tourists and local residents in need of micromobility solutions. Within the first 3-5 years, we plan to capture a share of this market (SOM) with a potential annual revenue of €4.8 million¹. The existing transportation system is overburdened due to "overtourism," and traditional rental services are unable to meet demand due to their inflexible business models.
A detailed calculation and sources are provided in Appendix A: Market Analysis.
3. MVP Results Report
The MVP stage fully validated the viability of the business model and the high demand for the product. With minimal marketing investment (€500) and limited infrastructure (3 parking stations), we achieved key performance indicators that prove operational efficiency. The actual revenue of €887 per scooter and an LTV/CPA ratio exceeding 30 demonstrate the model's profitability at the unit level (asset and customer) and the exceptional effectiveness of organic acquisition channels². These figures serve as a factual, conservative basis for all subsequent financial forecasts.
All operational data, statistics, and calculations are presented in Appendix B: MVP Results Report.
4. Growth Plan Rationale
The growth plan involves increasing revenue per asset from the MVP-proven €887 to a target of €4,630 per season. This goal is not based on hypotheses but on an analysis of a direct competitor—the leader in the traditional rental market—who already generates similar revenue per asset with significantly higher operating costs. Growth will be driven by four key factors: the network effect from expanding to 15 parking stations, active marketing (projected Blended CPA of €2.88), enhancing asset quality (a branded fleet), and price optimization³.
The strategy, competitor analysis, and decomposition of target metrics are outlined in Appendix C: Growth Plan Rationale.
5. Unit Economics Calculation
VAU Ride's unit economics are profitable at all levels of analysis: per asset, per customer, and per trip. The actual margin at the asset level is 87%. The forecast model at scale shows the preservation of a high margin of 89%, ensuring a payback period of less than one season for each new scooter. Even with increased marketing expenses for aggressive growth, the projected LTV/CPA ratio (11.4x) remains significantly above the market norm (3x), guaranteeing the profitability of investments in customer acquisition⁴.
A detailed analysis of unit economics based on actual and forecasted data is available in Appendix D: Unit Economics Calculation.
6. Expense Plan and Financial Model
The requested investment of €1,600,000 will be allocated as follows: €945,000 for capital expenditures (CAPEX), primarily for the purchase of 300 scooters, and €571,750 for first-year operating expenses (OPEX), including marketing, payroll, and maintenance. The plan includes a contingency fund of €83,250 to cover unforeseen expenses⁵. The financial model projects reaching €1.39 million in revenue in the first year and €2.0 million by the third year. The EBITDA for the third year is projected to be €1.1 million, confirming the high operational profitability of the business at scale⁶.
The detailed expense structure is presented in Appendix E: Expense Plan (CAPEX & OPEX). The complete financial model is in Appendix F: Financial Model and Company Valuation.
7. Investor Proposal and Company Valuation
We are offering investors a 32% stake in the company for €1,600,000. The post-money valuation of €5,000,000 is based on two methods: market multiples analysis (2.5x of Year 3 revenue) and the Discounted Cash Flow (DCF) method, which yields a more conservative valuation of €3.5 million. We consider the market-based valuation to be fair as it accounts for the strategic potential, first-mover advantage in an untapped market, and the proven high-margin model⁶.
A detailed valuation rationale is provided in Appendix F: Financial Model and Company Valuation.
Sources
- 1. Appendix A: Market Analysis
https://investors.myvau.com/offer/en/pdf/A-Market-Analysis.pdf - 11. Appendix A1: TAM Mobility Market Research
https://investors.myvau.com/offer/en/pdf/A1-TAM-Mobility-Market-Research.pdf - 2. Appendix B: MVP Results Report
https://investors.myvau.com/offer/en/pdf/B-MVP-Results-Report.pdf - 3. Appendix C: Growth Plan Rationale
https://investors.myvau.com/offer/en/pdf/C-Growth-Plan-Rationale.pdf - 4. Appendix D: Unit Economics Calculation
https://investors.myvau.com/offer/en/pdf/D-Unit-Economics.pdf - 5. Appendix E: Expense Plan (CAPEX & OPEX)
https://investors.myvau.com/offer/en/pdf/E-Expense-Plan-(CAPEX-OPEX).pdf - 6. Appendix F: Financial Model and Company Valuation
https://investors.myvau.com/offer/en/pdf/F-Financial-Model-and-Company-Valuation.pdf